Work Experience

Digital Director

Y Agency (Jan, 2017 — Present)

Client-Facing Leadership: Acting as the primary digital consultant for clients, translating business needs into digital solutions, ensuring optimal performance, usability, and ROI.

E-Commerce Manager

THE Group (Cozmo, Hamleys, BHS & Readers) (Jun, 2021 — Feb, 2022)

Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits & customer satisfaction.

Senior Digital Project and Product Manager

Eva Media (Nov, 2019 — May, 2021)

Gather requirements, define scopes, allocate resources & establish meetings with clients.

Head of Technology & Product Development

Naua / Nahno / Crown Prince Foundation (Jan, 2017 — Oct, 2019)

Established department protocol for project-based online platform implementation. Trained & fostered new staff on project execution, guiding organizational technology strategy & roadmaps.

Digital Project Manager

Fox Sports (Aug, 2015 — Dec, 2016)

Grew spent on existing department base by 29% in 1 year, producing $519,684 in additional revenue.

Digital Project Manager

The Incentive Lab Pty Ltd (May, 2014 — Aug, 2015)

Managed technical resources for ongoing projects, producing top quality sales incentive web solutions for clients such as BMW, Infinity & Samsung.

Technical Project Manager

HyperPay (Aug, 2011 — Mar, 2013)

Oversaw IT department operations & training. Analyzed projects to determine resource requirements & procured necessary equipment & software.

Product Owner

O9ool Inc / Ayna Corporation (May, 2009 — Aug, 2011)

Defined, maintained product backlogs, release & iteration planning. Supervised & mediated integration of o9ool.com services with ayna.com during corporate merge.

Founder / Digital Project Manager

O9ool Inc (Aug, 2007 — May, 2009)

Established o9ool.com in 2007 staying current with market trends to provide optimal services for users resulting in sustained year on year growth of 42% for 2 years.

PHP Web Developer

Maktoob Inc AKA Yahoo! (Sep, 2004 — Jul, 2007)

PHP web developer with major input in number of projects involving interactive functions on the internet including Maktoob's homepage, mail system, photo album & networking platform.